Across Europe, ecommerce has been hailed as a massively profitable growth industry. Although only 43% of Europeans 15 and older shop online, €509.9 billion in profits was generated in 2016 and €598 billion in profits is expected for 2017. It’s no surprise, therefore, that European firms are embracing ecommerce capabilities to increase sales and profitability (both on and offline), gain increased visibility of consumer behaviors, and develop more influential and collaborative relations with retail and pureplay partners.
As digital disruption continues to reshape the B2B marketplace, more and more manufacturers are turning to B2B ecommerce to increase sales, brand awareness, and efficiency while reducing costs. TBM has produced an event following the first annual from January 2017 that will help senior-level manufacturing representatives learn to optimize the potential benefits of ecommerce implementation, and overcome the challenges associated with digital transformation, digital platform management, and maintaining relationships with traditional distributors.