Businesses can use a variety of pricing strategies when selling a product or service, or stick to one tried and tested strategy. However, in today’s competitive markets it is necessary to keep abreast of any changes, and adjust the price in the real time accordingly. This event will provide an international platform gathering senior executives, pricing and revenue innovators to discuss the latest developments in the pricing and profit optimisation area from leading B2B and B2C corporations.

Companies must effectively adapt to new technological, market, and consumer complexities with better, more dynamic pricing if they want to maintain competitive advantage in the market. Here’s why this event is giving you the opportunity to learn about best practices in adapting your pricing and revenue model given digital trends, and will prove practical examples on how to adapt pricing to the changing customer journey. You will hear about what opportunities are there from the newest pricing technologies such as machine learning, artificial intelligence or large data – and how do we really implement them in practice.