Across Europe, ecommerce has been hailed as a massively profitable growth industry. With two-thirds of Europeans age 16-24 shopping online, €534 billion in profits was generated in 2017 with €602 billion projected for 2018. It’s no surprise, therefore, that European firms are continuing to embrace ecommerce capabilities to increase sales and profitability (both on and offline), humanize their brands and build direct connections with consumers, and develop more influential and collaborative relations with retail and pureplay partners.

With pan-European FMCG ecommerce projected to grow by 50% over the next decade, TBM has produced the third in a series of events that will help senior-level FMCG stakeholders learn to maximize digital sales and customer loyalty while complementing offline channel profitability, with particular focus on omnichannel solutions, customer segmentation and targeting, and the unique challenges of digital engagement in restricted industries.