Across Europe, ecommerce has been hailed as a massively profitable growth industry. With two-thirds of Europeans age 16-24 shopping online, €534 billion in profits was generated in 2017 and €602.84 billion in profits in 2018. It’s no surprise, therefore, that European firms are embracing ecommerce capabilities to increase sales and profitability (both on and offline), gain increased visibility of customer behaviors, and develop more influential and collaborative relations with channel partners, pureplay platforms, and end users.

With B2B ecommerce spending to exceed $1 trillion by 2020, TBM has produced the fourth in a series of events that will help senior-level B2B stakeholders learn to maximize digital sales and customer loyalty while complementing offline channel profitability, with particular focus on digital transformation, omnichannel optimization, distributor relations, aftermarket services, and data collection/usage strategies.