The ways in which sporting organizations connect with their fans is undergoing monumental change. From the match day experience, to digital content, there are new technologies, platforms and fan expectations that are creating new channels for interactive fan experiences and subsequent commercial growth.

Given global Covid-19 restrictions the strategies with which organizations engage their fans has also been thrown into disarray and in this new environment organizations must rely on their digital content, social media and innovative new technologies to replace the usual match day experience.

It is therefore with this understanding of digital transformation and

Covid-19 that TBM brings you our Global Fan Engagement Forum for two days of in-depth discussion on the challenges and solutions facing the industry at this difficult time.